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Create & Maintain a Compliant Marketing Strategy (*$149)
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Create & Maintain a Compliant Marketing Strategy (*$149)
Create & Maintain a Compliant Marketing Strategy (*$149)


When: Access Live or On-demand
12:00 - 1:30PM Arizona
Where: Webinar
United States

Phone: (406) 442-2585


 For more info or to register, click here
Available as a live or on-demand webinar.
AAHC Members Save $200 - Not a Member? Join Today!


Create & Maintain a Compliant Marketing Strategy (*$149)


Changing demographics mean there are more patients than ever, yet hospice and home care agencies are chasing after fewer referrals, because of increased competition. Providers feel significant pressure to identify and develop effective marketing strategies. This can produce the appearance of success in terms of increased referrals and revenues, but overall can lead to greater compliance risks.

There are numerous compliance risks in marketing and relationships with referral sources. For example, common business marketing ideas – discounts, coupons, rewards to strong referral sources – are illegal under federal law. Marketing strategies must be carefully analyzed to avoid fines, penalties, False Claims Act actions, and criminal prosecutions. Agencies must also understand the applicable fraud and abuse rules that impact compliance efforts. Noncompliance can result in a marketing “success” becoming a source of significant civil penalties and even criminal prosecutions. This webinar will cover common pitfalls and areas of government scrutiny to ensure consistent, compliant marketing.



  • Articulate the major marketing fraud and abuse laws
  • Understand how these laws implicate marketing strategies
  • Identify common noncompliant marketing practices
  • Avoid compliance risks when working with facilities
  • Prevent compliance issues with marketing bonuses, medical director relationships, leases, and other agreements
  • Develop a strategy for responding to competitors’ noncompliant tactics

Take-Away Toolkit

  • Interactive quiz

Who Should Attend

This informative session is designed for administrators, owners, marketers, marketing managers, and compliance officers.


Robert W. Markette, Jr. CHC, Hall, Render, Killian, Heath & Lyman, P.C.
Robert is an attorney with Hall, Render, Killian, Heath & Lyman, P.C. He focuses his practice on representing home health, hospice, and private-duty providers. With over a decade’s experience, he works on issues related to Medicare and Medicaid compliance including surveys, responding to surveys, state and federal appeals of survey findings; payer issues, including appealing payer audit findings; HIPAA compliance; Medicare and Medicaid fraud and abuse, including developing and implementing compliance programs, performing internal investigations and representing providers in external investigations and civil and criminal matters. Robert further assists clients with purchasing and selling home health, hospice, and private-duty agencies. Because these providers depend heavily on their staff, Robert also addresses legal issues related to employment matters. A frequent speaker, Robert graduated from Hanover College with a degree in Computer Science and received his law degree from Indiana University School of Law. Robert is certified in health care compliance by the Health Care Compliance Board and is admitted to practice in Indiana and Oklahoma. 


*AAHC Members
Live Version or Archived** Version $149
Package (Both Live and Recorded Version) $179

Non-Members add $200 to the above pricing.  Not a Member? Join Today!


**The archived version is a recording of the live webinar, including audio, visuals, and handouts. Includes the presenter’s email address for questions. The Archived Version is available 1 week after the Live Webinar and expires 6 months after the live program date.




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